Yoshinokawa Fashion Museum "Jogura"

[Museum Tour] At the “Yoshinogawa Sake Museum Jōzō” on the premises, you can explore exhibition areas that teach you about Yoshinogawa’s history and sake brewing, enjoy a sake bar where you can sample everything from standard to limited-edition sakes, and play sake-brewing simulation games. Self-guided tours are generally available. Reservations are required for groups of 10 or more. (Free admission; tasting fees apply) 【About the Gift Shop】 The on-site gift shop sells everything from standard and seasonal limited-edition sakes to items exclusive to the Jōzō. We also carry snacks and merchandise. We accept credit cards and PayPay. We offer shipping services. 【Tourist Information】 The Miyauchi-Setta-ya area, home to Yoshino-gawa, is about a 10-minute walk from the nearest station, JR Miyauchi Station. Known as a town of brewing and fermentation, the area is home to many breweries producing soy sauce, miso, and other fermented foods. Additionally, the surrounding area features restaurants serving dishes made with local miso and soy sauce, as well as long-established Japanese confectionery shops, allowing visitors to enjoy a stroll through a town filled with the aroma of fermentation. 【Event Information】 ・“Kura-biraki” (Brewery Open House) held every spring ・Special events held in conjunction with the Niigata Sake Festival 　 (Details of these events will be posted on social media)